Privacy Policy
Welcome to What The Fluff TV (https://www.whattheflufftv.com), operated by BrandWork Digital Ltd (“we,” “us,” or “our”), a company registered in the United Kingdom (Company No. 15464305) with its business address at Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA.
We are committed to protecting and respecting your privacy. This policy outlines how we collect, use, store, and protect your information.
Information We Collect
We may collect and process the following data about you:
- Personal Identifiers: Your name, email address, and IP address
- Device Data: Browser type, operating system, and device type
- Interaction Data: Pages viewed, links clicked, and navigation paths
- Cookie Data: Collected via tracking technologies (see Section 5)
We do not collect sensitive personal data (e.g. health, race, biometrics).
How We Collect Information
We collect information when you:
- Fill out a contact form
- Subscribe to our newsletter
- Interact with our website (including cookies)
- Click on affiliate links or marketing content
How We Use Your Information
We use your data for the following purposes:
| Purpose | Legal Basis (GDPR) |
|---|---|
| Send you updates or newsletters | Consent |
| Analyze website performance | Legitimate interests |
| Run affiliate marketing campaigns | Legitimate interests / consent |
| Improve and secure our services | Legitimate interests |
Third-Party Tools & Services
We use the following third-party platforms that may process your data:
- Google Analytics (user behavior & traffic analysis)
- Amazon Associates (affiliate marketing)
- Meta Pixel (conversion tracking and ad optimization)
- Omnisend (email automation and analytics)
These platforms may collect data such as your IP address and browsing behavior. Their use of data is governed by their own privacy policies.
Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience. These may include:
- Essential Cookies: Ensure basic site functionality
- Performance Cookies: Help us understand site usage (e.g. Google Analytics)
- Marketing Cookies: Track your interactions for ad targeting (e.g. Meta Pixel)
We are in the process of implementing a cookie consent banner to give you control over which cookies you allow.
You can adjust your browser settings to refuse cookies or alert you when they’re being used. Disabling cookies may impact your site experience.
Who We Share Your Information With
We do not sell your data. However, we may share limited data with:
- Affiliate program providers to track commissions
- Analytics or email service providers for performance and marketing
- Regulators or legal authorities if required by law
Data Retention
We retain personal data only for as long as necessary:
- Newsletter subscribers: Until you unsubscribe
- Contact form data: Up to 12 months after resolution
- Analytics/cookie data: As per third-party retention settings
You may request deletion of your data at any time (see Section 9).
Children’s Privacy
This site is suitable for users of all ages, but if you are under 16, you must have parental consent to use any features involving newsletter signups or contact forms.
We do not knowingly collect data from children without consent.
Your Rights (Under GDPR)
If you are located in the UK, EU, or another region with privacy laws, you may have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion (“right to be forgotten”)
- Restrict or object to certain processing
- Withdraw consent
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at hello@brandworkhq.com
Data Security
We use appropriate technical and organizational measures to protect your information. However, no online transmission or storage system can be guaranteed 100% secure.
International Data Transfers
Your data may be processed outside the UK or EU, including by third-party services. We ensure all transfers comply with relevant data protection laws (e.g. via Standard Contractual Clauses or service provider safeguards).
Changes to This Policy
We may update this Privacy Policy at any time. Updates will be posted on this page with a new effective date. Please check back periodically.
Contact Us
For questions about this policy or your data, contact:
BrandWork Digital Ltd
Email: hello@brandworkhq.com
Address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA, UK
